The digital
behavioral/mental health market is expected to grow at a CAGR
of 18-20% during the forecast period. The increasing demand for
affordable mental health services like e-therapies, rising smartphone
penetration, and rising prevalence and awareness of mental health conditions
are the major drivers fuelling the market’s growth. The market growth may be
hindered due to data privacy concerns and varying regulatory landscapes across
regions.
Digital behavioral/mental health is the application of
digital platforms, apps, and telehealth services to provide mental health
intervention, therapy, and intervention programs. These services traditionally
include virtual sessions, self-directed tools, e-therapies, and integration
with mobile phones or smart devices for patient monitoring for their emotional
and psychological well-being. Its main function is to fill the accessibility
gap for patients who are unable to access traditional/offline therapy. Additionally,
it lowers the cost of mental health treatment, makes it scalable and
stigma-free in nature, satisfying the surging demand of various population
groups across the globe.
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Rising demand for accessible mental health care
The increased demand for easily accessible mental health
services is one of the significant factors driving the development of the
digital behavioral/mental health market. Traditional offline consultations have
long waiting times, high costs, and far geographical locations that are a
hindrance to many people who need them. With growing issues of anxiety,
depression, and stress, especially following the COVID-19 pandemic, there has
been an abrupt surge in individuals seeking timely and convenient mental health
services. Online platforms have proven to be an easy solution to these
challenges, offering convenient consultations with licensed therapists from the
comfort of home. There is a surge in digital behavioral health solution
adoption by healthcare providers, payers and employers to address the
increasing demand for mental wellness support among demographic populations.
Increasing funding fuels digital behavioral/mental health
market solutions demand
As per the article published by WHO, one in eight people
suffered from a psychiatric disorder such as anxiety, depression, or insomnia,
which significantly affected their thinking skills and emotional behavior. The
mental health crisis fueled by COVID-19 led to increased demand for
behavioral/mental health solutions, which in turn attracted the attention of
investors. The market witnessed several investments from private equity
companies and venture capitalists. For instance,
- In
June 2024, Talkiatry, a provider of high-quality, in-network
psychiatric care, raised $130 million in equity and debt financing.
This Series C investment intends to expand its value-based care model
aimed at reducing the total cost and improving health outcomes
- In
April 2024, Grow Therapy, a mental health tech startup, raised
$88 million in a Series C funding round led by Sequoia Capital, with
support from Growth Equity at Goldman Sachs Alternatives and PLUS Capital.
The company launched its upgraded measurement-informed care system, which
improves client’s and providers experience and aims to make value-based
behavioral care more accessible to all patient populations, including
Medicaid and Medicare members
- In
January 2022, Lyra Health, the leading provider of
innovative Workforce Mental Health solutions for employers, secured
financing of $235 million to fuel international expansion. The firm’s
platform delivers customized behavioral and mental health care virtually
and/or in-person, alongside self-care lessons and exercises
Competitive Landscape Analysis
The global digital behavioral/mental health market is marked
by the presence of established and emerging market players such as Teladoc
Health, Inc., Headspace, Talkspace, BetterHelp, Calm, Akili, Lyra
Health, Spring Health, Brightline, and Little Otter, among others.
Some of the key strategies adopted by market players include new product
development, strategic partnerships and collaborations, and geographic
expansion.
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Global Digital Behavioral/Mental Health Market
Segmentation
This report by Medi-Tech Insights provides the size of
the global digital behavioral/mental health market at the regional- and
country-level from 2023 to 2030. The report further segments the market based
on component type, application type, age group and end-user.
Market Size & Forecast (2023-2030), By Component
Type, USD Million
- Software
- Services
Market Size & Forecast (2023-2030), By Application
Type, USD Million
- Depression
- Anxiety
- Post-traumatic
Stress Disorder (PTSD)
- Substance
Abuse
- Others
Market Size & Forecast (2023-2030), By Age Group, USD
Million
- Children
& Adolescents
- Adults
- Geriatric
Market Size & Forecast (2023-2030), By End-user, USD
Million
- Patients
- Providers
- Payers
- Employers
Market Size & Forecast (2023-2030), By Region, USD
Million
- North
America
- US
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest
of Europe
- Asia
Pacific
- China
- India
- Japan
- Rest
of Asia Pacific
- Latin
America
- Middle
East & Africa
About Medi-Tech Insights
Medi-Tech Insights is a healthcare-focused business research & insights
firm. Our clients include Fortune 500 companies, blue-chip investors &
hyper-growth start-ups. We have completed 100+ projects in Digital Health,
Healthcare IT, Medical Technology, Medical Devices & Pharma Services in the
areas of market assessments, due diligence, competitive intelligence, market
sizing and forecasting, pricing analysis & go-to-market strategy. Our
methodology includes rigorous secondary research combined with deep-dive
interviews with industry-leading CXO, VPs, and key demand/supply side
decision-makers.
Contact:
Ruta Halde
Associate, Medi-Tech Insights
+32 498 86 80 79
info@meditechinsights.com
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